⚡ Live Bootcamp · 4–6 August · Starts In Days Hrs Min Sec Save my seat →
OWC LIVE BOOTCAMP · 4–6 AUGUST

SUBSTACK FOR AUTHORS

Your Substack is the key to your book.

Writing, selling, and marketing your book idea starts with an author newsletter on Substack you own. In three live days together, we'll build you a Substack full of real readers who can't wait for your next chapter — thanks to our no-nonsense, straightforward, proven method. You're wildly capable of this. And we'll be right beside you.

For fiction & non-fiction authors done with rented land to finally be seen

Kristina God and Fleur Hull holding the Substack for Authors guide
your book is calling

Finally get that book idea written, published, and seen.

If you're a writer (or want to be one) and the idea that you might one day write a bestselling book has crossed your mind — well, good news! This summer we'll bring you soooo much clarity and help turn your book dream into a reality. Because we know firsthand, and from helping hundreds of authors: one author publication on Substack can change the whole game for you.

Here's the truth: writing on Substack grows your reach, drives your book sales, and introduces new subscribers to what you have to share with the world — so they can become your readers later. Substack is the beginning of writing and selling your book.

Substack's team says:

Nothing sells books like a great Substack

Even publishers are telling their authors:

Get on Substack!

Sound like you?

  • You've been thinking about writing a book, but aren't sure where to start.
  • You want a plan to get going without feeling overwhelmed.
  • You're ready to write — but feel blocked, unmotivated, or held back.
  • Marketing a book seems intimidating, confusing, or flat-out impossible.
  • You wonder whether your idea is something a publisher might like.
  • You have an outline, but just can't seem to make the writing happen.
  • You're writing on the internet and want to turn it into a book — or a book deal.
  • You don't know where to start building your author publication.

Nodding along? You're not alone.

When we wrote our first book and published our first Substack post, we had no idea what we were doing — no email list, no literary background. But we had stories we had to tell, so we made a plan and let inspiration lead the way.

Today, we've unlocked the key to book-writing success: Kristina is a bestselling Substack author (international Top 14) writing her first book thanks to her Substack visibility, and together with indie author Fleur has helped 200+ authors get their books in front of new readers. And in this Bootcamp, we're going to teach you all about it.

It's going to be a party!

your instructors

Meet your instructors.

2 authors who built real readerships — teaching you to do the same.

Substack Bestseller number 25
Fleur Hull
Host

Fleur Hull

I'm an Amazon best-selling author, built a $2M+ career from words, and am the founder of The Substack Bookstore. With 25+ years in writing and marketing, I've helped 200+ authors turn their books into a platform and turn readers into buyers.

buybooks.substack.com →
tap to zoom 🔍
Substack Bestseller number 15
Kristina God
Co-host

Kristina God

I'm an award-winning marketing and brand manager, a Top 14 #International Substack bestseller, and the founder of the Online Writing Club. Part-time with two kids in the house, I grew a newsletter read by 18,000+ writers and have taught thousands how to build, grow, and monetize on Substack — the exact playbook I'll bring to your author platform. Writing on Substack landed me a book deal beyond my wildest dreams: I got a book deal! I'm writing my first book with a publisher — giving birth to my book baby in spring 2027.

onlinewritingclub.com →

We help the small guys build a Substack presence that grows — and keeps selling their books.

mark your calendar

3 live days. Yours to keep.

4–6 August 2026 · 9am ET each day · all sessions recorded.

Live session · 4–6 August Live Q&A · 7 August ⭐ Community opens · 3 August Community · 3–16 August
Day 1
Tue, 4 August 2026
9:00am ET
(6am PT · 2pm London · 3pm Berlin)

Set the foundation

Build (or refine) a publication you own and set it up in the right order.

+ what we'll cover
  • Set up (or fix) your publication in the right order
  • Your author niche & positioning, made simple
  • An about page that turns visitors into subscribers
  • Bringing your existing readers & list with you
Day 2
Wed, 5 August 2026
9:00am ET
(6am PT · 2pm London · 3pm Berlin)

Grow real readers

Find your first true readers using Notes, recommendations, and your backlist.

+ what we'll cover
  • The Substack Notes strategy that grows without ads
  • Recommendations & collabs that compound
  • Turning your backlist into subscriber magnets
  • Your plan to the first 1,000 readers
Day 3
Thu, 6 August 2026
9:00am ET
(6am PT · 2pm London · 3pm Berlin)

Turn readers into buyers

The path from free reader to paying subscriber and book sale — and your launch playbook.

+ what we'll cover
  • The free reader → superfan → buyer path
  • Pricing paid subscriptions with confidence
  • Selling your book without feeling salesy
  • Your repeatable launch playbook, for every book

Your seat includes two full weeks inside the private community — ask questions, share your progress, and get feedback while you build. We'll be in there with you every day.

That's 9am ET · 6am PT · 2pm London · 3pm Berlin. Can't make a session live? Every day is recorded and yours to keep.

the good stuff

Inside our power-packed 3 classes and 14 days together.

  • The only thing you need to prioritize to make your Substack a bestseller.
  • The biggest mistake most writers make — and how to avoid it.
  • How to overcome the dreaded writer's block and finally start writing.
  • How to get crystal clear on your book's message — and save yourself hours of staring at a blank screen.
  • Exactly what you need to wow a publisher so they say YES to your proposal.
  • The "need to knows" about traditional and self-publishing, so you can decide what's right for you.
  • Kristina's secret (introverted!) method for marketing your book so it's widely read — without sounding salesy.
  • Our real writing rituals: scheduling and batch-creating with kids in the house.
  • Ways to turn what you already know into a book. (It can be done!)
  • How to market your book so sales pick up speed as soon as pre-orders begin.

You'll walk away empowered, totally clear, and ready to take action on your next Substack steps — not worn out and frustrated by vague advice or poorly veiled sales tactics. Because it's a LOT easier to write a book with advice from someone who's gone before you.

You've got nothing to lose — and that blank page will feel a lot less scary.

Kristina God

"The best decision of my life was to put pen to page. I went from writing on the internet to a book deal beyond my wildest dreams — my first book publishes in 2027."

— Kristina God, bestselling Substack author
Heck YES — Save My Seat!

So this time next year, you won't still be saying "someday I'll write a book." Cheering you on!

authors already love this

Word is spreading.

Real comments from authors in Kristina & Fleur's community.

Walter RheinAuthor, Medium Top Writer & Substack Bestseller
🚀 0 → 12,000+ subscribers
“Kristina is an expert on marketing and improving your visibility. I went from zero to 10,000+ subscribers within 16 months. Her advice is easy to implement and actually works. Joining her community, using Notes more and collaborating with her has made a big difference.”
Betina CuñadoLawyer · Bioethicist · Brand Strategist
🚀 Substack redesign + flywheel
“From day one, the Bootcamp was hands-on, dynamic, and super engaging. Open mics, real-time questions, actual support. Kristina showed up fully, shared everything she knows, and overdelivered in every single session. My Substack is redesigned and aligned, and my flywheel is already in motion.”
Jo Taylor
Aimee Liu
“I have a small-press novel that was crushed by the pandemic. I'm still looking for ways to get the word out to readers it deserves.”
🏆 Amazon Bestseller tap to zoom 🔍
Shell Norman
“Your advice & expertise is most practical. Thank you.”
Jennifer Hacker holding From Gutted to Glorious
🏆 #1 in six categories
From Gutted to Glorious
by Jennifer Hacker
born in The Substack Bookstore community
Cassandra Davis
“While my first novel has sold more than 100 copies, I'm well aware of how hard we all have to work to attain even that meager indicator of success. I'm happy to support you as you build this resource.”
Jo Taylor
Elnora Lowlands
“I think the Substack Bookstore is a great idea.”
🏆 Amazon Bestseller tap to zoom 🔍
Jennifer Silva Redmond
“I like supporting other authors and the wonderful Substack writing community so I love the idea of a Substack bookstore.”
Pat Daly
“Thanks for this great presence on Substack. What a brilliant idea! Good luck to you, Fleur, and to all your subscribers!”
🏆 Amazon Bestseller tap to zoom 🔍
Bill Hiatt
“Having another advertising venue is always a good thing, and this one looks well-planned.”
Jacqueline (MamaJ) Hollows
“I think you bring a lot of value and something fresh to the space”
Dana DuBois
Brad Pickering · 2× Amazon bestseller
“Thank you Kristina! Both in terms of your help with my Substack writing as well as all of the help you were able to provide us on the book! 🙏🙏”
Get the Insurance Claim Paid — the book Brad co-authored
🏆 Amazon Bestseller tap to zoom 🔍
Karen Salmansohn · bestselling author
“Kristina's the Substack Queen!”
Megan LlorenteEntrepreneur, Children's Book Author
🚀 A no-brainer
“It's a no-brainer! Kristina really walks her talk and overdelivers on value! Thinking about Kristina's bootcamp? Just say YES! I've invested in lots of courses — Kristina really walks her talk. She overdelivers on value and is deeply supportive of everyone's success.”
Ellen ScherrViral Notes Writer · Co-Host · Featured on Oprah
🚀 0 → 20,000+ · Oprah · 1M views
“My viral post made its way onto the Oprah website. Jumping into this whole thing was so overwhelming! But Kristina made it feel doable. Her guidance got me unstuck and actually moving forward, which is exactly what I needed. I couldn't have done it without her!”
Gunnar
Author Dennis Torres
“Authors supporting authors is the perfect community to be part of!”
🏆 Amazon Bestseller tap to zoom 🔍
Carolyn Parker
“I'm supporting The Substack Bookstore as an indie author who, like many writers has found the marketing side more difficult than expected. I appreciate everything Fleur and Kristina are doing to provide a platform for authors to be seen and heard.”
🏆 2× Amazon Bestseller
by Brad Pickering
born in The Substack Bookstore community
Saddletramp1956
“I look forward to seeing great things from this relationship!”
Christie Sausa
Stella Fosse
“Looking forward to learning more about supporting one another's work. And as convener of Crone Authors Together (a forum sponsored by the Grandmother Collective), I'm keen on sharing ways to connect with audience.”
🏆 Amazon Bestseller tap to zoom 🔍
Shari Biery | It's Your Turn
“Love that you have a community of Indie Writers helping find each other's work. Thank you”
Emma Hartlight
“Thank you for your support of indie authors. xoxo, Em.”
🏆 Amazon Bestseller tap to zoom 🔍
The 5 isn't mine
“The indie book market is a jungle, and you are working to clear a trail for those who wander :)”
Sandra Windsor
“Writers at all levels must work together to promote and support for the written word.”
Celia
Colette Fehr · The Cost of Quiet (pre-launch)
“Kristina's amazing.”
🏆 Amazon Bestseller tap to zoom 🔍
Karen SalmansohnBestselling Author · 2M+ books sold
🚀 2M books sold · Oprah · CNN
“Kristina is the 'Queen of Substack.'”
Sara Redondo, MD, MSMedical Doctor · Substack Bestseller
🚀 0 → 38,000 subscribers
“In January 2025, I launched Zenith Within as a way to keep connecting with people beyond the walls of the consultation room. I grew my newsletter from zero to bestseller and 28,000 subscribers in just 6 months.”
Marylee Pangman
Jo Taylor
“The perks are lovely, but I really just want to support this project! I love that you've created a place to find books by writers here on Substack. Thank you!”
🏆 Amazon Bestseller tap to zoom 🔍
Kathy Harms Creative
“Thank you for the work you do to promote indie authors, it's much appreciated.”
Jaye's Day's
“I love the idea finding a bookstore here on Substack. Everyone deserves to have their books seen and read, and I am looking forward to being a part of this brilliant idea.”
John Hamilton
Obsidian Blackbird.
“Your helping me :)”
🏆 Amazon Bestseller tap to zoom 🔍
Jeanette Gower
“Fleur truly believes in helping self published authors and the author community. She has the experience and expertise to know what authors need to promote their books.”
Althea Damgaard
“I support The Substack Bookstore because it is another generous way of helping people find good books to read in a world full of wonderful books.”
🏆 Amazon Bestseller tap to zoom 🔍
Carmen Amato
“This is a how Substack can help authors reach a new audience of smart, savvy readers. Thanks, Fleur!”
Paul Cobbin
“Launching a book through the Substack BookStore is truely Fleurific. Thankyou for helping to make my Debut book a success.”
Ellen Scherr · 1M views & featured by Oprah
“I couldn't have done it without her!”
one platform, 4 jobs

4 tools in one.

Substack does the work of four tools — which is exactly why it's confusing.

01

A Newsletter/blog

Publish essays, chapters, and serialized fiction on a page that's yours.

02

An email list

Every post lands in your readers' inbox. No algorithm deciding who sees it.

03

A network

Notes and recommendations surface your work to readers already looking for it.

04

A checkout

Paid subscriptions and book sales, built in. One click for the reader.

Secrets from a Therapist — Colette Fehr's Substack publication homepage with featured posts Colette Fehr holding her book The Cost of Quiet
Real example: Secrets from a Therapist — Colette Fehr's author newsletter for the (pre-)launch of The Cost of Quiet 2026, built entirely on Substack.

We'll be honest: Substack is powerful, but piecing it together alone as an (indie) author is tedious. That's why most quit in week #14 to #16. There are a hundred small decisions that quietly decide whether readers stay. We'll ease the overwhelm and make building an author newsletter a joy. That's the whole point of this Bootcamp — so you skip the guesswork and the year of trial and error.

sound familiar?

You've spent years building on rented land.

Here's the truth nobody tells authors: the platforms you've been hustling on were never yours.

  • Amazon sets your price — and takes its cut.
  • Social algorithms decide which of your readers ever see you.
  • Your email host charges more the bigger you grow.
  • You don't own a single reader relationship.
  • The rules can change overnight, and you have no say.

Substack flips it.

You stop renting an audience and start owning one — readers who are yours, forever.

  • 100% free until you earn — then you keep the lion's share.
  • A direct line to every reader — yours to keep.
  • Your pricing, your schedule, your rules.
  • A list you take with you, anywhere, forever.
let's bust a myth

"If the book was good, it would already be read and selling."

People say this all the time. But that's not how the indie space actually works — here's why:

81%

of self-published authors will sell fewer than 100 copies of their book. Ever. Because nobody helped them get found.

Traditional publishing has publicists, marketing budgets, bookshop placements, and review relationships. Indie authors have a link and a hope.

The Substack Bookstore exists to close that gap. One reader, one book, one discovery at a time.

— Fleur Hull

The algorithm controls visibility

Most readers only see what platforms push to them. Thousands of great indie books never reach the right audience.

Marketing budgets matter

Traditional publishers spend heavily on marketing. Most indie authors are funding everything themselves.

Discoverability is the real challenge

A book can be excellent and still get buried under millions of other titles online.

Word of mouth takes time

Many indie books grow slowly through readers recommending them — not instant viral moments.

Indie authors wear every hat

Writer, marketer, editor, and publisher — all at once. Visibility takes much longer when one person is doing everything.

The system favors the already-popular

Once a book gains traction it spreads fast — but getting that first momentum is the hardest part.

Fleur Hull

That's exactly why I created The Substack Bookstore — to help indie authors get their books in front of new readers through Substack content and community. If you're an indie author looking for more visibility: this is your time!

— Fleur Hull, founder of The Substack Bookstore
3 live days

What you'll walk away with.

Built for authors who want readers and book sales — not just another newsletter.

  • A Substack you own. Direct relationships with readers no platform or algorithm can take from you.
  • Your first 1,000 readers. Real readers, without ads, gatekeepers, or a big launch budget.
  • A rhythm that lasts. A weekly publishing habit that's sustainable and compounds week after week.
  • Reader → buyer. A clear path from free reader to superfan to paying subscriber and book buyer.
  • Keep what you earn. Hold onto the lion's share of your income instead of handing a platform its cut.
  • A launch playbook. A repeatable system you'll reuse for every book you write from here on.
wait — there's more

Join now & you'll also get 6 additional bonuses…

Free Bonus #1
The Substack for Authors guide on a paperback, tablet, and phone

Substack for Authors Guide

The must-have guide for 2027

The complete guide to growing your author platform and earning recurring writing revenue — yours to keep on any device, alongside everything you learn live.

($49 value)
Free Bonus #2
StackBuddy — the friendly Substack Notes robot

StackBuddy — 1 Month of Full Access

Being visible starts with Notes

The #1 tool to help authors schedule and analyze their Substack Notes while doing what they love most: writing! Plan your Notes ahead, see what works, and stay visible every day.

($29 value)
Free Bonus #3
The Indie Author's Substack Quick Start Guide — book

Substack Quick Start Guide

Set it up once, set it up right

From zero to published: the step-by-step setup checklist that gets your publication live fast — no tech overwhelm, no guessing what to click next.

($19 value)
Free Bonus #4
The Indie Author's Amazon Visibility Checklist — book

Amazon Visibility Checklist

7 quick wins to get your book seen more often

Everything to tick off before and on launch day — your book page, categories, and keywords set up so your launch has the best possible shot at #1.

($19 value)
Free Bonus #5
The Book Description Analyser tool on a desktop screen

Book Description Analyser

Turn browsers into buyers

Run your book description through the analyser and see exactly what to sharpen — so the readers who find your page actually click "buy."

($29 value)
Free Bonus #6
The Indie Author Scorecard on a laptop showing an author score of 72

Indie Author Scorecard

Know exactly where you stand

Score your author platform as it is today — and see precisely which lever to pull next for more readers, more visibility, and more sales.

($19 value)

That's $164 in bonuses — and you get ALL of them when you join in the next 48 hours!

⚡ Bootcamp Starts In
Days
Hrs
Min
Sec

Tue, 4 August 2026 9am ET · 6am PT · 2pm London · 3pm Berlin

it's your moment

Save your seat.

One payment. No subscription. Lifetime access to every recording — and three days that could shape your entire next year as an author.

The Bootcamp
3 days live · one-time payment
$249
One-time payment · no subscription — or split into 2 × $129 or 3 × $89
  • 3 live sessions (4–6 Aug) with Fleur & Kristina
  • Author-specific Substack playbook & templates
  • Live Q&A and feedback on your own Substack
  • Get ALL 6 bonuses
  • Lifetime access to every recording
Save My Seat — $249
prefer to split it? 2 × $129 3 × $89

P.S. Still reading? Consider this your loving kick in the pants. Your book has waited long enough — and so have you. See you live on 4 August!

questions? we've got you

Your questions, answered.

What happens on Day 1 · Set the foundation?

Build a publication you own — and set it up in the right order. Most authors set their Substack up backwards and spend a year wondering why nobody sticks around. Day 1 fixes the order, then gets clear on what you're actually here to say.

Your publication, built right

  • How to set up (or fix) your publication in the right order — name, tagline, About page, welcome email, free vs paid — and why the sequence matters more than any single choice
  • The one thing to prioritise if you want your Substack to become a bestseller
  • The biggest structural mistake most writers make on setup, and the two-minute fix
  • An About page that turns visitors into subscribers
  • How to bring your existing readers and list with you without losing people along the way
  • What to publish in your first four weeks, so a new visitor doesn't land on an empty publication
  • How to format and structure a post so it's actually readable in an inbox and on a phone — the small choices that decide whether people finish it

Your book, and your path to publishing it

  • Self-publish or go traditional? The need-to-knows for deciding what's right for you
  • Exactly what a publisher wants to see in your platform before they say yes to your proposal — with Kristina's own book deal as the case study
  • The three author types, and why each one builds a Substack differently
  • Ways to turn what you already know into a book, even if there's no manuscript yet
  • How to get crystal clear on your book's message in one sentence — the exercise that ends the blank-screen staring, and how to test the sentence on real readers before you write a single post

You'll leave with: a publication name, a tagline, and a first-draft About page — live, tonight.

Plus 30 minutes of Q&A, opening with live feedback on real About pages from the room.

What happens on Day 2 · Grow real readers?

Find your first true readers — using Notes, your backlist, and other authors. You don't need ads and you don't need a big list. You need a visibility habit and a handful of authors who send readers your way. Day 2 builds both.

Visibility that compounds

  • The Substack Notes strategy that grows without ads: frequency, format, and what actually gets surfaced
  • How to turn your backlist into subscriber magnets
  • Your plan to the first 1,000 readers
  • The three content types that sell books without feeling like marketing
  • Audio, video, and podcasting: when they're worth the effort for an author, and when they're a distraction from writing the book
  • How to read your subscriber dashboard like an author: which numbers tell you something and which are pure vanity, where your subscribers are actually coming from, and which posts convert

Actually writing the thing

  • How to overcome writer's block and finally start — including the honest version, where Kristina doubted herself and wanted to delete the whole manuscript
  • How to write your book in public: serialising chapter by chapter with readers already waiting
  • Our real writing rituals: scheduling and batch-creating with kids in the house and a full life — not a fantasy one
  • How to recruit beta readers and ARC readers from your own list
  • The eight-week pre-launch warm-up: what to publish before you ever make the ask

Community

  • Discussion threads and chat: how to turn a list of readers into a community that talks back — and how that community becomes your launch team later

Cross-promotion, in depth

  • Recommendations and collaborations that compound — how the mechanics work and who to say yes to
  • Which authors to approach — the size rule that gets you a yes instead of silence
  • The six swap formats, from a simple recommendation to a joint launch, ranked by effort
  • The three-sentence outreach message that works (you'll write yours live on the call)
  • What a fair swap looks like, how to decline one gracefully, and the red flags to walk away from
  • How to build a small launch team who all post in the same 72-hour window — and why that concentration matters so much more than the same posts spread over a month
  • What not to do: the "review swap" advice going around author groups that can get your book delisted

You'll leave with: three cross-promo asks sent before Day 3.

Plus 30 minutes of Q&A, with live feedback on Notes drafts and your outreach messages.

What happens on Day 3 · Turn readers into buyers?

Your Amazon page, your links, and your launch playbook. This is the day the pieces connect. Your Substack and your Amazon listing are two separate things until you wire them together — and most authors never do. We'll do it on screen, in real accounts, so you can follow along in yours.

Making money from the platform itself

  • Paid subscriptions: when to switch them on, how to price them, what paying subscribers expect from an author
  • Multiple income streams from one newsletter — paid subscriptions, courses, workshops, coaching
  • Kristina's secret (introverted!) method for marketing a book so it's widely read, without sounding salesy
  • Where the paywall goes — and how to grow a paid list without hiding your best work behind one
  • The free vs paid content split that keeps new readers arriving while paying readers feel looked after
  • Why Substack is a compound-interest asset, not a campaign
  • Treating the publication like a business without losing the writing: what to track monthly, and the three numbers worth acting on

Amazon KDP — the seven things that decide whether your book gets found

  • Your title and subtitle: what belongs there, and what gets your book quietly suppressed
  • Categories — where those #1 badges actually come from, how to choose by competition rather than pride, and how to get extra categories added
  • Keywords: seven slots, and how to fill them with what readers really type
  • The book description that converts browsers into buyers — structure, hook, and formatting that survives on a phone
  • Price and royalty: the 70% band and its edges, when 35% is still the right call, and the delivery-fee trap
  • KDP Select and Kindle Unlimited: what exclusivity really costs you, and the specific cases where it's worth it anyway
  • Amazon Author Central: claiming your author page and linking your editions
  • The review rules, said plainly: what you can ask for, and what gets accounts closed

Pre-orders: building speed before launch day

  • Why the pre-order window is the single biggest lever on your launch-day ranking
  • How long to leave pre-orders open — and the cost of leaving them open too long
  • What to publish to your list during the pre-order window so sales climb week on week instead of flatlining
  • The pre-order ask that doesn't feel like begging, and how often you're allowed to repeat it
  • Turning pre-order buyers into your review team on day one

Linking — getting readers from your Substack to your book

  • The six places your buy link belongs, in priority order (we'll do the first three live)
  • Why one link outsells three competing links in the same post
  • The regional-link problem: how a plain Amazon link quietly loses your UK and Australian readers — and the fix. This is the most common leak we see on author Substacks.
  • Tracking your links, so you know which post, which Note, and which cross-promo actually sold books
  • Your Substack Bookstore listing, and how it feeds the same loop

Cross-linking — getting readers from your book back to your Substack

  • Your back matter: the highest-converting page you own, and exactly what to put on it
  • Reader magnets and QR codes for print readers
  • The one line of front matter for readers who never finish (most don't)
  • Your Author Central bio and A+ content as subscriber sources
  • The whole loop on one slide — and where everything you've built this week fits on it

Your launch playbook

  • The launch timeline: 12 weeks, 8 weeks, 4 weeks, 2 weeks, and launch week itself
  • The five-email launch arc — teaser, story, social proof, ask, gratitude — with a real launch on screen
  • Building your advance review team from your own readers
  • The Substack Bookstore as a launchpad: what it is, how it works, and the #1 bestsellers born in it
  • Post-launch: the going-quiet mistake, and the plan that keeps sales moving

You'll leave with: your categories and keywords chosen, your buy link live, and a launch date on the calendar.

Plus 30 minutes of Q&A — bring your book description or your Amazon page and we'll fix it on screen.

Can I really write my book with Substack?

A blank page is intimidating — and knowing page zero has to become page 300 keeps a lot of writers from ever starting (or finishing). Substack changes that: you write chapter by chapter, serialize your novel, test your ideas, and attract readers with your stories while you write. Your book grows in public, with an audience already waiting for it.

Will the Bootcamp help me write my book?

Well, we can't do the writing for you — but if you're interested in the path to your first book, or just getting started with writing chapters, serializing your novel, or attracting readers through your stories on Substack: get ready to find out allllll of our insights, so you can begin today… and keep going every day after that until you're done.

What if I'm not sure I want to be an author — I just want to write on Substack?

Whether book writing has been on your mind for a while or you're not sure it's the path you want to take — this Bootcamp is the pathway to help you take the leap and put pen to paper. Even if it's just a short post on Substack Notes right now.

I don't know what stories I should tell!

You've been through some things — and we know you have stories to tell. Putting that knowledge into a Substack publication (and later, a book) and out into the world is a great way to do exactly that.

I don't think I can write a book.

Right about the time you're ready to tell your stories, imposter syndrome sets in. It happened to Kristina too. Her writing process hasn't been all rainbows and butterflies: she's doubted herself, cried, avoided her computer, and wanted to delete the entire manuscript. Book writing is a journey — and you don't have to walk it alone.

Should I wait until I'm ready?

Skip the waiting game. Get the support you need to turn your knowledge and your big A-HA idea into a publication — and into book form — sooner rather than later. It's the right time. Trust us, and yourself, just a little bit more than you don't. The confidence comes with the writing.

Can I trust Fleur to teach me how to build my author newsletter?

Kristina says: "I met Fleur back in summer 2025 and honestly, when I had her on the phone, I gushed a little bit. Ok, a lot. Fleur is the real deal — she says it like it is, she doesn't hold back, and she's honest and true to her word. I feel super supported every time I talk and work with her."

Can I trust Kristina to help me become a Substack bestseller?

Fleur says: "When you want to become an expert at something, you study the experts. I had no idea what I was doing when I got started on Substack — so I got to experience Kristina's magic personally. Weeks later, I became a bestseller myself, and after one year of publishing I have more than 150 paid subscribers. Join us, and experience the same magic I did."

straight from Kristina's Substack

Writers on learning with Kristina.

Real subscriber comments from the Online Writing Club community.

John C Harris, CWC, CNC, MBA
“I've been following for a bit, and your insight and directions have been clear and easy to put into practice. Well worth the subscription (not if I can only figure that out myself).”
Sandra Jean
“I am joining because I want to learn more and how to become a GOOD Substack writer. Thanks”
Melitta Campbell
“Love the bootcamp. Looking forward to being part of the club.”
Brian D Smith
“Kristina has been very helpful in getting me started on Substack even before I was a paid subscriber. She provides valuable information to help me grow my Substack.”
WENDY TOMLINSON
“Kristina was the reason I joined Substack and she's my go to person for all things Substack growth.”
Jeffrey Keefer, PhD
“I look forward to learning from you, and thank you for your initial support of helping me find my way around!”
Shweta Sharma
“I have learnt a lot from you. Been following for past few months and it really inspires me to build my own publication.”
Bede Draper
“You relate as a person not a sales person.”
Amanda Morphett
“The online writing club is the first subscription that I have paid for because her words ring so true to my own heart. There is such value in what she shares about writing from emotional truth and vulnerability. A true investment in remembering how to write from my soul's highest expression.”
Fleur Hull
“I support your work because of the amazing advice and inspiration you provide for Substackers - especially newbies like me. Your list of resources is outstanding and your live interviews are always full of great tips and insights. Thank you for all that you do.”
Marko Schmitt
“It is so important for people to discover their inner genius and find the words to articulate what they learn.”
Eclectic Anne
“I want to start writing and being the real me.”
Christie Sausa, MS
“You offer valuable information to writers like me!”
Courtney Cunningham ✨
“Hi Kristina, Your writing and messaging resonate with me. As a woman in her midlife who is getting serious about writing, I felt called to join your community. I'm excited to learn from you and others. My hope is to grow as a writer and turn a passion into a fruitful endeavor for both my pocket book and my soul. Gratefully, Courtney”
Untrickled by Michelle Teheux
“Kristina has helped me so much. I am about to reach Bestseller status here with her help!”
Afra Coiner
“I started writing years ago and have many articles that I've been afraid to post.”
Your Mind Matters@
“Hi Kristina I have wanted to work with you. I am still on medium I started to write on substack. I dont know what I am doing. I am looking forward to being part of your writing group.”
Dr. Barbara
“I already learned so much from your free content—can't wait to delve into your paid content, Kristina. Got 6,300 views in under 3 weeks on my Substack articles, and I started from scratch.”
Karolína Lehotská
“You are one of a few people whose newsletter I am looking forward to. I have unsubscribed from many others, because my inbox was overflowing and I decided to give a try to your paid newsletter.”
Lily Chien-Davis
“Hi Kristina, I joined you and Walter for your online writing school last month, and even though I wasn't able to fully participate, I want you to know that I got so much out of it. You have a big warm heart and a beautiful laugh packed with so much wisdom. As a mom with a teenager, I love witnessing your ease at writing, teaching, marketing, and building an online biz that's accessible for many!”
Scott Ufford
“The Club benefits I see keep piling up! So I am driven to subscribe & take advantage! No satisfaction in looking through the candy store window without going inside. Thanks.”
Susan Harley
“You offer valuable assistance for being on Substack.”
Christy Murphy
“I saw a few of your Youtube videos, and I wanted to learn more about Substack. :)”
Russ Anderson
“I like your moxie and approach! Obviously, I think you will be able to help me become more successful on Substack and Medium!”
Candice Zakariya
“Hi Kristina, Long time no see! I hope all is well with you & your family. Me? I've dabbled in a few things since you introduced me to Medium a few years ago — and had lots of success on LinkedIn in the past two years. I'm just ready to do something different. Can't wait to learn more from you about how I can use Substack as an online business and digital mentor! Grace & peace 🕊 Candice”
Jamey Hood
“Hi Kristina! Thank you for the generous discount. I couldn't join the live today but am exited to watch when it's posted. Excited to learn how to Hype Myself this Summer with you! Best, Jamey”
Freya V Locke
“You have a lot of people who recommend you!”
Duke Clarke
“I'm new here, but loved your YouTube videos so I am looking for more instruction and guidance to get the most out of Substack. Duke Clarke...Memoirs of a Southern Boy”
D.L.Stone
“Hi. Not sure who's writing I will be reading in the club, but I am simply intent on becoming a better writer. Want to learn to use Notes, to build confidence and to experience having my voice heard, and am seeking to better understand 'relatability' for my novel.”
Nausherwan Ghaffar
“Kristina has some great advice and tips for growing your publications. I look forward to continue to work with her!”
Pat Sgro ☕
“Kristina is my go-to for Substack info & how-to. I love her no nonsense approach and I find her writing clear and easy to understand. I want to write more like that. Thanks Kristina!”
Joyce Corey
“I see you are getting results and that's important.”
Sheila Griffith
“Jamey recommended you and said we would gel.”
Surviving Cancer
“It sounds like you have a good course and I enjoy your writing.”
Lulu deCarron
“I think you share valuable information.”
Entertaining with Beth
“I'm always inspired by your posts and the great info you share! Keep up the great work!!”
Kevin Palmquist
“I have started on Substack, but I know I can do better. I was impressed with your trajectory and feel I can learn from you.”
Jen Traxel
“Valuable & helpful content when getting started on Substack! Kristina is super helpful and provides easy to follow advice. Happy to be a paid supporter and part of her Substack school.”
Stephanie
“Your writing has so much helpful information, and you are always so generous with sharing what you have learned and helping other writers. I am looking forward to being a part of the community!”
Devon Artis
“I have been following you and love your content, the one thing about writing I think most writers forget is marketing and knowing where to market. I was impressed that you use similiarweb to look at audience and webstats most people don't know it matters so you sold me thanks for all of the great content.”
Craig Gauvreau
“Hi There I've been following you as a free subscriber. I came across your content on Medium and Youtube. There is valuable stuff here that I can use to help with the writing part of my consulting business as I make that a revenue stream as well. Cheers Craig”
David Roberts
“I read your post on 'Platform Fatigue' and as a relatively new writer on Substack, I'm trying to learn more about how to manage the distribution of my writing.”
CandidlySugar
“I really want to support you because I can't get enough of your invaluable writing and Medium tips and advice. I appreciate your help pointing me in the direction of publications especially those capable of boosting.”
Alexis Bonavitacola
“I am new to Substack and could use resources.”
Gail Rubin
“I signed up because I'd like to grow my Substack, Mortality Movies with The Doyenne of Death. I'm thinking about launching a podcast on the platform.”
Fleur Hull
george verdolaga
“I supported your work because I believe that your recorded interviews on YouTube are valuable.”
Cathryn Freer-Herbladyisin
“I need to get the most out of Substack and my writing endevors.”
Islay O'Hara
“I'm in your Notes bootcamp and I'm learning the platform and you kindly gave me a discount so it all makes sense to subscribe”
Laura Royo Psicóloga
“I'm truly grateful for your dedication and the way you personally support me. Your content is inspiring and powerful, and it gives me confidence and clarity to learn how to use Substack step by step.”
Evolet Yvaine
“I'm supporting your Substack because I'm an author, not only getting BACK into writing fiction, but writing a genre I've read for over 30 years: romance. Short stories, to be exact. Between you and Fleur Hull, I'm looking forward to learning.”
Anna | The Business Strategist
“So excited to part of your community!! I've been lurking in the shadows (in a non-creepy way, lol) and I'm ready to jump in with both feet and grow my Substack!!! Thanks for always sharing valuable content!!”
The Architecture of Woman
“Hallo, hallo! The magic is done, finally! I'm here We're here and We're all together”
Debra Groves Harman
“Kristina God has helped so many writers! I strongly recommend her as the premier source of information about how to run a great newsletter. Thanks, Kristina, for your great leadership and teaching!”
Matthew Buccelli
“I love all of the practical resources you've been sharing, and look forward to seeing more :-)”
Yolanda Nakari
“I've been following you for a while at a distance. I've always liked what I've seen. But it was participating in the Notes Boot camp that made me realize what a gem you are. It was the first time I understood just how fantastic the possiblities are and it's because of you explaining it in a hands-on way. Plus the individual attention you gave me and others was frosting on the cake.”
Jessica Samuels
“I wanted to learn how to be more successful on this app and Medium!”
Annelie Pelaez
“Hello Kristina, I support your work because you are light years ahead of me and I am super happy to learn from you. It was a pleasure having the 1:1 session with you today. Thank you Annelie💝”
Paul Christopher
“Thank you for connecting and helping others.”
Olga Verkhotina
“Hi from George Kao's class! Looking forward to learning further from you.”
Crazy Old Man
“I'm in the middle of a major life reboot, documenting my journey. Your insights on building an audience through raw, authentic content align perfectly with my goals. I'm not looking for feel-good fluff I need actionable strategies to turn my experiences into impactful writing that resonates. Help me transform struggles into content that not only grows my audience but genuinely helps them grow”
Nicole Piper
“Kristina gives so many great tips! Thank you, Kristina!”
Isabel Lugo Jarboe
“I have learned valuable information about writing from Kristina. She's knowledgeable and entertaining as well.”
Marie Rains
“I've learned a lot from your free posts, and I'm ready to learn more!”
Daniel Hunter
“Love that you're being transparent and sharing how much money you've made from writing. It's inspiring and appreciated. I've been following you for a while and look forward to learning more as a paid subscriber.”
Neera Mahajan
“Kristina has proven that with consistent effort, you can grow your writing business on any platform, whether it's Medium or Substack.”
Kris Downey
“You clearly know what you're talking about! Happy to learn from you.”
Jeanette Gower
“I can't wait to see what I can learn from this group.”
Victor J Oh
“I supported your Substack because I know that I can learn a lot from you about writing on Medium and Substack. I'm thrilled to be part of your tribe and hope that one day, I'll also be able to call you a personal friend.”
Julian Denise Greene
“I've been told you're one of the best, and while I'm writing my first novel of my own (I've worked for years as a ghostwriting novelist), I still have to keep a roof over my head. Teach me how!”
Dr nikhil mehra
“i am learning a lot from here”
Barry Baz Morris
“You seem to be killing it on both Medium and Substack.”
DR Rawson
“Every writer deserves to have a voice.”
Stephanie Peers
“I'm excited to dive into all of your wisdom, Kristina. I have been a copywriter in the e-commerce and service industry for 5 years, but not a Substack writer. Even though I love copywriting, there always was a part of me calling out to start writing about my own passions, joys and wisdom. Now that I am writing for myself and my tribe, I want to soak up all you know. Ready to make some waves!”
Then There's the Rest of US...
“Because I am nurturing my 'writer' fit the first time in my life. I want to get going on Substack and need support for that. 💜🙏🌈”
Kristen Brady
“I upgraded to paid subscription. Looking forward to Medium and Substack school! - Kristen”
Mark Furlong
“It seems you have excellent insights about earning income through medium and substack.”
Audrey Voisin
“Hi Kristina, brand new to Substack and ready to embark on my writing journey. I looked into your courses and newsletter and found them inspiring. I am really looking forward to your Substack School and growing my art and ideas and sharing them with the world all while learning from your success and tips :) Audrey”
Craig Fuller
“Just launched DECADE SEVEN and am amazed at how it is growing. Looking forward to implementing some of your great recommendations!”
Derek Hughes
“I love Kristina's stuff and it was great to meet on your Youtube channel. Happy to be here and learn from other writers”
Upstart Raven
“I followed you on medium first. I'm starting to write regularly on substack & want to keep growing!”
Amy Beardsley
“A colleague started a Substack and it's been on my to do list but I haven't yet. I'm inspired by your vision to help others!”
Melissa Scala
“Ok I am subscribed — can't wait to learn more from you.”
Cre8tive Collection
“I've always enjoyed your articles. You always seem to be right on trend when it comes to all things social. I'm looking forward to learning more from you.”
John Hamilton
“You create great content, valuable content. I'd like to be along for the ride!”
Richard Scott Moreland
“I know it must be hard for you to be so busy but I enjoy your work and I'm grateful that you invited me”
Next 30, Your Terms
“I supported your work because you make writing feel doable. Not perfect. Not precious. Just honest, consistent, and worth returning to. You remind me that the point is not to sound like everyone else. It is to keep finding the truest version of what I am trying to say.”
Rebecca Schenk
“I'm looking to learn more about Substack and you seem to be a good teacher. Looking forward to learning from you, Kristina.”
Noemi from ME TIME 🎈
“I've subscribed to the Paid - Online Writing Club of Kristina God because if someone knows Substack's 'ins' and 'outs' Kristina is that person! Her masterclasses are a must watch, her digital marketing and writing knowledge -> is super valuable! This was a no brainer. Did I mention she is award winning marketing manager, while juggling 2 kids, and ranks #25 on Substack?”
Shittu Isaac
“Hello Kristina, I just launched a new publication and I believe your writing will help me start with the right structures in place.”
The Old Grey Thinker
“watched youtube and enjoyed interview with Justin Welsh”
Jerry Keszka
“I have been following Kristina's advice for years, and I know that her advice is invaluable. And it works.”
Hakima T A N T R I K A
“Thank you Kristina for your knowledge and support!”
Ruth Dale
“I want to grow in confidence in my writing and monetise it using substack so I particularly wanted access to your set up course”
Prathiba Shanthakumar
“I believe I can learn more about substack from you.”
Jennifer Hacker
“I became a paid subscriber because you're highly engaged with your community and you produce great content!”
Lawrence Winnerman
“I can't wait to meet you and participate in the class with Dana DuBois!”
Jenny Ouyang
“It's been wonderful chatting with Kristina and her spirit inspires me to strive for more.”
April D
“I want to grow and monetize my Substack and later share it.”
Julene Cole
“As someone new to this platform, I believe that you have the experience and knowledge to teach me so many things that will help me grow exponentially.”
Ayodeji
“I've made millions online and have years of experience, but I always try to maintain a beginners mind and learn from people who are the best at what what they do. When it comes to Substack I trust Kristina more than anyone else. The amount of dedication, effort, and research she puts into this publication is mind-blowing. Wouldn't trust anyone else for guidance on Substack than her!”
Kelly Morgan
“I like all the advantages of being a part of her Online Writing Club… can't wait to find out which headline get more people to open emails.”
Gabriela Trofin-Tatár
“I admire your drive and style. I hope to learn a lot from you and apply everything to my writing.”
Zsolt Kohalmi The Late Harvest
“I supported you because you are so goooood”
Charlie Dice
“I've been following you on YouTube and really resonate with how real and honest you are about your writing journey. Hoping to emulate that in my own newsletter someday!”
Angeline
“I found your channel and I am amazed at the various skills that your interviewees and supporters offer.”
Dr. A Original
“I was able to see you on YouTube and you seem like a lovely human being! (In addition to really knowing your marketing stuff;)”
JA Boman
“I've been on Medium for years, but just failed to get traction. This will help.”
Kevin Shea
“Free stuff has been very good. Interested in seeing how you distribute and add value with your writing.”
Alexandre Zermati
“Kristina's content helps me better understand the Substack platform: how it works, the best practices for growing my newsletter subscription list, and how to keep enjoying the process 😊”
Jodi Gibson
“I supported your work because I think you have some great knowledge and wisdom to share. And I love how your using Substack to create a community and add value.”
Joe Petruzzi
“Your youtube was convincing!”
JR Roessl
“I grew up with the message that hyping oneself was akin to blasphemy (ok, so a little hyperbole there, but you get the point). I've written a great memoir (yes, I'm choking on writing the word 'great,' but it helps that readers have described the book as that) — however, I feel unmoored when it comes to pronouncing and announcing my book worthy of reading and recommending. So, here goes!”
Cyndi Smasal
“I want to learn more about Substack and Medium”
Kevin Voxstael
“I'm in your shoes, just starting out... My goal is to launch and grow a newsletter, free and payed version.”
JW Mansour
“By reading and learning from good writers, I intend to become a better writer and reach a larger audience with writing that is worth their time.”
Sofia Ponte
“I supported your work because I see value on it. I want to learn more from you on how I can leverage my writing skills and make it work.”
Bill Koslosky MD
“I support your efforts because the online newsletter is rapidly supplanting traditional journalism.”
Senaux
“I want to learn how to write effectively.”
Bill Hiatt
“It looks as if you have lots of actionable advice, presented in a clear and entertaining way.”
Glenna Gill
“Hi Kristina! I've been writing on Medium since 2018, but I was one of the unfortunate ones whose stats plummeted after the algorithm changes. I've heard and read a lot of good things about you, and I really could use some help with my Substack, so here I am! I really appreciate all the help you give people. Like me, a lot of Medium people are feeling a bit lost right now. I'm glad to know you.”
Daniel Tysinger
“Clear and actionable content to build loyal and intelligent readers that doesn't come across as attention grabbing clickbait.”
One Grounded Angel
“Vielen dank for your YouTube videos – they're super helpful. I'm keen to learn more tips to help build my own Substack :)”
Kristi Keller 🇨🇦
“Kristina, you're very generous with your free teachings. I can only imagine that your paid content will be awesome. 😊”
Tim Anderson
“I read your stuff on Medium and followed you to Substack.”
Sophia Kelly Grace
“Your advice has been very useful as I build a solid income writing and consulting. This support is just a token of my appreciation. Thank you. Simply Sophia aka Kelly Sophia Grace”
Bob McInnis
“Kristina, there appears to be some practical and therapeutic value in the season I am mired.”
Patricia Ross
“I really want to support you because I really like you, and you give such wonderful advice and information!”
Substack for Authors Live 4–6 August · lifetime recordings